We met up with Demandbase at Dreamforce ’10 to talk about the company’s latest announcement regarding its Real-Time Identification Service, which the company says can now identify more than 1 billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe.
Founded in 2006 with headquarters in San Francisco, Demandbase is focused on helping B2B marketers improve the results of their marketing efforts and generate more sales opportunities.

Watch Jason Stewart, Director of Marketing at Demandbase, explain how Real-Time ID helps companies increase sales.

About Demandbase
Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Delivered on demand, Demandbase’s SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with a new breed of B2B web analytics, measurement, and integration tools to make every customer or prospect interaction more effective, and significantly increase conversion rates. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence, enabling companies to align marketing and sales strategies and improve overall campaign performance. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners.

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