With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was found out that most advertisers are just wasting money because their…

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information to its advantage. The customers will be offered shopping tools to help them from pre-store…

Being the operating system of most smartphones, Android is now the target of malwares. Kaspersky Lab stated that almost all the mobile malware discovered during Q1 of this year are designed to target Android phones. According to Mashable, the most common Trojan virus steals money from unsuspecting victims by sending bogus text messages. Hackers use…

Although Google Glass won’t be available to the public until 2014, many people already speculating what it will look like. Currently, there are about 1,000 individuals tasked to test its prototypes. Although some people see Google Glass as the next best thing in this digital age, there are also those who find it scary. A…

Microsoft is set to launch Windows-powered touch-screen devices which will directly compete with Amazon Kindle Fire and iPad Mini. According to Chief Financial Officer Peter Klein, the devices will be offered at competitive prices soon. Microsoft is known to struggle with its software extension to tablets and smartphones as more and more users are veering…