With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was [...]

Continue Reading

First came the changes for the desktop. After just a few days, Google+ rolled out the changes for the mobile web. In its official page, the social networking site announced that posts are now easier to read as they are shown as a stream of cards. With this new change, posts are [...]

Continue Reading

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of [...]

Continue Reading

The last holiday shopping season saw an increase of mobile commerce from 3% to 11%. This percentage is estimated to be worth around $18 billion, excluding purchases related to travel. Thus, we can see the birth of fresh merchandising trends [...]

Continue Reading

Being the operating system of most smartphones, Android is now the target of malwares. Kaspersky Lab stated that almost all the mobile malware discovered during Q1 of this year are designed to target Android phones. According to Mashable, the most [...]

Continue Reading

In a report by NPD DisplaySearch, the organization believes that the mobile PC market will grow more by more than 100% for the next 5 years. In 2012, there were about 368 million units sold and it is expected to grow by as much as 395 million in 2017. Tablet [...]

Continue Reading

Big Data is in. There is a huge demand not only for Big Data Scientists but for Big Data Analysts as well. While a big data scientist needs various capabilities and skills to analyze and mash up various data sources, [...]

Continue Reading

Although Google Glass won’t be available to the public until 2014, many people already speculating what it will look like. Currently, there are about 1,000 individuals tasked to test its prototypes. Although some people see Google Glass as the next best thing in [...]

Continue Reading

With Yahoo’s new plan to focus on mobile, we can expect the company to close some of its online services like the local events calendar and a coupon site as told by its Chief Executive Officer Marissa Mayer. Yahoo! Kids and Yahoo! [...]

Continue Reading

Microsoft is set to launch Windows-powered touch-screen devices which will directly compete with Amazon Kindle Fire and iPad Mini. According to Chief Financial Officer Peter Klein, the devices will be offered at competitive prices soon. Microsoft is known to struggle with [...]

Continue Reading

Teaming up with a University of Texas engineering professor, Samsung starts working on allowing the brain to control a tablet or smartphone. In a MIT Technology Review by Susan Young, the electroencephalography cap being developed can start an application, pick a song [...]

Continue Reading

In a recent development, Apple’s Eddy Cue and Yahoo’s Marissa Mayer were reported to have met to discuss more ways for Yahoo to be deeply integrated with iPad and Iphone software. Although the meeting was private, it is clear that Mayer intends to weave Yahoo into various mobile devices as her strategy. [...]

Continue Reading

Available this May, Oracle has announced the release of new applications which will put the company in close competition with SAP. Taking advantage of in-memory computing, applications available next month include Oracle SCM In-Memory Consumption Driven Planning, JD Edwards EnterpriseOne [...]

Continue Reading

Revenues from digital advertising reached a new record high. In the yearly Internet Advertising Revenue Report prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, Q4 digital advertising revenues reached $10 billion, an increase of almost 15% from 2011 figures. Total revenues for 2012 were $31.6 billion in the United States [...]

Continue Reading

Rackspace recently launched its “mobile-ready” stack for developers which allow them to use the pre-packaged backend repeatedly every time they have a mobile project. According to John Engates, Rackspace CTO, the firm is including experience and expertise in its pre-packaged backend so [...]

Continue Reading

Chris Kemp of Nebula is introducing the company’s computer device which can act like a command-and-control system for various traditional servers to consolidate the machines’ power. When plugged into Nebula One, servers from IBM, Hewlett-Packard, or Dell, Nebula One provides a means of control through a software console. Worth at least $100,000, [...]

Continue Reading
Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE