With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was found out that most advertisers are just wasting money because their…

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information to its advantage. The customers will be offered shopping tools to help them from pre-store…

Today, IBM, one of the world’s largest cloud computing vendors, is announcing an agreement to acquire SoftLayer, the world’s largest privately held cloud infrastructure provider. CloudTimes has been covering Softlayer over the last years. For recent articles see here. This acquisition will: Speed IBM’s ongoing focus to provide cloud services for the Fortune 500 which…

Mobile technology has been widely used by the people, but the Government is subject to the bitter legacy systems. According to research by Gartner, half of the world’s companies will seek from their workers to individually provide devices for work by 2017. Keeping an eye on mobile revolution, Customer Relationship Management (CRM) cloud vendor Salesforce.com…

Juniper Networks announces Junos Network Analytics, a range of next-generation solutions for Big Data analysis and intelligence network that now includes BizReflex and NetReflex products. Both products were developed in partnership with Guavus, a leading provider of Big Data solutions based on innovative “first analysis” architecture to better understand the behavior of the network from…

VMware has introduced vCloud Hybrid Service, a cloud infrastructure as a service that provides customers with a common platform to extend their datacenter to the cloud. The Hybrid service is operated and supported by VMware and built on our vSphere and vCloud platforms. The hybrid vCloud Service should enable VMware customers the ability to easily…