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With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was found out [...]

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IBM showed strong protest over the $600 cloud project agreement that the U.S. Central Intelligence Agency (CIA) supposedly awarded to Amazon. The giant companies, Amazon and IBM continue to battle for the intriguing cloud contract as each pushes its old and new business solutions for the CIA.

Amazon Web Services (AWS) already announced that [...]

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SMEs are increasingly dominating the market for security applications. New threats and BYOD let companies invest in their security. The turnover in the market for security software is therefore grown last year by about eight percent. Gartner reported the turnover of the global market for security software grew last year by 7.9 percent [...]

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Until the emergence of the concept of “Big Data”, data were mainly treated locally in data warehouses consisting of several structured databases. Gradually, the data sources are widely diversified and become relatively heterogeneous and were mainly localized on the Internet.

Analysts are projecting the future of the analysis of customer data. Several points [...]

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Instart Logic today announced general availability of the Instart Logic Web Application Streaming Network. An industry-first solution designed specifically to enhance user experiences on wireless networks, Instart Logic’s patent-pending technology streams web applications and web pages to users instead of downloading them. By intelligently streaming applications as fragments in order of priority based [...]

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Hewlett Packard (HP) is ready to take the cloud on a new level as it explores a road no other cloud player has taken, even when it appears crazy to some. Some of the cloud plans include the Moonshot gear, Analytics-as-a-service and many other unusual ideas.

With this new revamp, HP hopes to attract [...]

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The cybercrime is a fairly recent phenomenon, but it has already proven its negative effects for computer users and companies around the world. Each year companies are spending millions of dollars to remove the malware installed by the botnet, which aim to steal personal information, such as data access or intellectual property.

Cybercrime is [...]

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One of the biggest hindrances to a veterinarian’s job is the fact that animals – particularly domesticated ones – act differently when they are alone than they do around people. For instance, an owner may notice that his pet is limping, but when it is brought to the vet, it walks normally as a [...]

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First came the changes for the desktop. After just a few days, Google+ rolled out the changes for the mobile web. In its official page, the social networking site announced that posts are now easier to read as they are shown as a stream of cards. With this new change, posts are also easier [...]

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Is Tumblr to Yahoo as YouTube is to Google?

And so it came to be, Yahoo now owns the ultra hip social networking site Tumblr making David Karp one of, if not, the most successful high school drop out in the history of civilization.

Some analysts see very little to no financial sense [...]

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And so it came to be, Yahoo now owns the ultra hip social networking site Tumblr making David Karp one of, if not, the most successful high school drop out in the history of civilization.

Some analysts see very little to no financial sense in the deal. After all, Continue Reading

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information [...]

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The last holiday shopping season saw an increase of mobile commerce from 3% to 11%. This percentage is estimated to be worth around $18 billion, excluding purchases related to travel. Thus, we can see the birth of fresh merchandising trends like mobile [...]

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Currently, Greece’s government is placing a lot of administrative burden on the country’s economy, affecting the local entrepreneurs’ ability to cut costs and increase value of their products and services. The onus of improvement is on the shoulders of both the State and the companies, in order to ensure that a new model of [...]

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Being the operating system of most smartphones, Android is now the target of malwares. Kaspersky Lab stated that almost all the mobile malware discovered during Q1 of this year are designed to target Android phones. According to Mashable, the most common Trojan [...]

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Today, IBM, one of the world’s largest cloud computing vendors, is announcing an agreement to acquire SoftLayer, the world’s largest privately held cloud infrastructure provider.

CloudTimes has been covering Softlayer over the last years. For recent articles see here.

This acquisition will:

Speed IBM’s ongoing focus to provide cloud services for the Fortune [...]

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Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE