Silverpop®, provider of a scalable, integrated email marketing and marketing automation platform, announced its Engage App is now available on salesforce.com’s ChatterExchange, a category of salesforce.com’s AppExchange. With Silverpop Engage updated to include Salesforce Chatter functionality, Silverpop customers can automatically trigger numerous behavioral events to Chatter, salesforce.com’s [...]

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During a conference call with financial analysts Thursday Benioff, salesforce.com CEO,  said he will unveil a free “stripped down” version of its Chatter social networking software for businesses at the company’s upcoming Dreamforce conference.

The CEO said more than 60,000 of Salesforce’s 87,200 customers are now using Chatter. Salesforce turns the Chatter service [...]

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Yesterday, at the UP 2010 Cloud Computing Conference, PwC US and Cloudcor, Inc. announced the four winners of the UP 2010 Cloud Computing Awards.
Out of more than 150 submissions and 25 finalists, four companies were selected as the winners of the UP 2010 Cloud Computing Awards:

Fastest [...]

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iContact announced yesterday the availability of iContact for Salesforce on AppExchange 2.

iContact for Salesforce is tightly integrated with the Salesforce Campaigns tab and allows users to create, send and track relevant and targeted e-mail marketing without the need to learn a new [...]

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On Thursday, Google introduced a new type of ad to all advertisers, called Product Listing Ads, which includes a small thumbnail image of the product directly next to the Adwords listing. The Adwords listing can already be beefed up by providing prices, product ratings, and more, [...]

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Below is a list of the most useful free Salesforce apps for marketing users. Whether you’re in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these apps will improve your efficiency and give you access to new marketing sources.

Salesforce Marketing Calendar:
[...]

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Salesforce.com recently redesigned the application’s report and dashboard builder with new functionality including drag and drop fields, report preview and much more. For many years Salesforce’s reporting and dashboard builder received a lot of criticism and complaints from users for being below standard, especially compared to other CRM solutions like Netsuite and Siebel [...]

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According to PR Newswire, Salesforce.com, the enterprise cloud computing company, announced today that President Bill Clinton will be the Special guest at Dreamforce 2010, the cloud computing event of the year. President Clinton will join salesforce.com Chairman and CEO Marc Benioff at the 8th annual salesforce.com user [...]

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The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI.

Source www.dreamforce.com

1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; [...]

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Eloqua and Marketo, the leaders in marketing automation solutions, are Platinum sponsors of this year’s Dreamforce event from Salesforce.com, Inc. The two companies upgraded their sponsorship from last year where they were gold and silver sponsors. Marketing automation, a cloud marketing solution, has seen incredible [...]

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The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for  Fastest Growing Cloud Computing companies.  

UP 2010 conference  will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The [...]

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Marketing technologists have become a new class of professionals with rising demand in the  marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more  reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at [...]

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Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”.

The article  predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. [...]

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Business Wire announced today that Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, has released a service  called Real-Time ID Service that can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and [...]

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Eloqua Pricing

Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can [...]

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It is often said that the first thing you need when getting started with Salesforce.com marketing is a web-to-lead form. Why is it your first step as a marketing professional?
Web-to-lead is an out of the box functionality where you can create a registration form that inputs the contacts who fill [...]

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