Lucrative Pricing and Packaging Strategies for the Cloud Today, Tomorrow, and Beyond

Software pricing and packaging is an art form regardless of whether it’s delivered as a service or as physical on-premise software. There is also a lot of science involved. This paper explores the most critical aspects of introducing and managing SaaS applications and presents ISVs with ideas on how to build, execute and manage effective software pricing and packaging strategies for Cloud services.

You will find valuable information to help ensure success, whether your objective is to build a customer base for a new offering, to introduce a Cloud service to an already established on- premise customer or, ultimately, to migrate all of your on-premise business to the Cloud. This paper looks at emerging best practices and real-world ISV successes that will help you feel confident in your ability to tackle software pricing and packaging now and in the future.


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