Google released yesterday the first API upgrade for Adwords. This new release includes: The ability for agencies to run reports across clients so they can do trend comparison across clients. Better filtering, improved geo-targeting which will let agencies specify whether to target by the physical location of the viewer or by the location the person…
Recently marketing strategies have shifted from traditional print advertising and direct mail to online campaigns, mass emails, webcasts and webinars to name a few. Automating the marketing process, enhances cross-channel communication and lead generation, decreases the cost of acquiring new business to the organization, and provides tools for the marketing and sales teams to increase…
We met up with Demandbase at Dreamforce ’10 to talk about the company’s latest announcement regarding its Real-Time Identification Service, which the company says can now identify more than 1 billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe….