Appirio, a cloud solution provider, issued results from its first State of the Public Cloud Survey. This survey targeted more than 150 IT decision makers at mid-to-large sized companies that had already implemented at least one of the leading SaaS applications or cloud platforms. “Companies leading the charge on cloud computing can teach the broader…
During the Gartner Symposium/ITxpo that was held last week in Florida, Gartner analysts presented their findings of the top 10 technologies and trends that will be strategic for most organizations in 2011 . Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that…
The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for Fastest Growing Cloud Computing companies. UP 2010 conference will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The opening day event will feature the UP 2010…
Marketing technologists have become a new class of professionals with rising demand in the marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at the same…
Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”. The article predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. Read more.
Much has been written about the core best practices for selecting a marketing automation solution, particularly the importance of matching business needs to system features and committing the resources necessary to see success. As you dig into system requirements and vendor capabilities, however, you’re likely to find that the key features you truly need are…