Marketing technologists have become a new class of professionals with rising demand in the marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at the same…
Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”. The article predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. Read more.
In a report entitled “Security and the Cloud,” Forrester analyst Jonathan Penn predicted that rather than reallocating portions of existing security budgets to cloud computing, organizations will allocate money to security within cloud projects—creating “a whole new category of revenue for the security market.” Jonathan stated that cloud computing has forced vendors to come up with…
Marc Benioff, Salesforce.com’s chairman, commented in a speech at the Gartner Symposium/ITxpo in Orlando on Oct 19 that Apple, Facebook and Twitter Inc. are leading the latest iteration of cloud computing. Benioff said the first iteration of the cloud was led by companies like Google and Yahoo but now Facebook and Twitter are leading the move to…
Integrating Google Apps with Salesforce.com is a great low cost way for small businesses to improves users’ collaboration, communication and sharing of information. Salesforce for Google apps (Gmail, Google Calendar, Google Talk, and Google Docs) is available and free for all Salesforce users. A premier version with advanced features and direct customer support is also…