by Ravi Shankar Why Cloud Master Data Management is Now Essential to Maximizing the Value of All Your Data Remember what first sparked business’ collective imagination about cloud computing? Its potent combination of ubiquitous access, utility pricing and hands-off application maintenance was something entirely new to companies reliant on on-premise applications. From a business perspective, it…
Most marketers did not enter their profession to analyze data and build process. They want to develop strong brands, build creative campaigns and deliver compelling content. The new requirement for marketing analytics and automation is no longer a ‘nice to have’. Measurement is not simply about revenue justification; it is the means by which great…
Eloqua Pricing Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can read and automatically respond to their buyers’ Digital…