mongo db logo 300x100 Cloud Database Provider MongoLab Raises $3MMongoLab, a cloud-based database provider created by San Francisco-based ObjectLabs, announced today that it has closed a $3 million series A funding round led by GRP Partners, Freestyle Capital, Foundry Group, Baseline Ventures, David Cohen, and others. The list of investors is impressive, considering that it includes several names involved in the funding of other well-known cloud infrastructure players, like Twilio, Heroku, SimpleGeo, SendGrid, and Urban Airship, to name a few.

MongoLab is a database-as-a-service (DBaaS) provider for MongoDB, 10gen’s scalable, open-source, document-oriented database currently being used by companies like Foursquare,, and Etsy. MongoLab enables cloud-based hosting for MongoDB users on Amazon’s EC2 and Rackspace, and manages replication, backups, monitoring and uptime — the tedious stuff — so that your team doesn’t have to.

The cloud service also offers web-management tools that are optimized for those who are new to the technology. It provides an admin UI, for example, that allows users to create and remove databases, to search for and edit data, providing you with the supplemental tools you’d need if you, say, installed the database yourself.

For app developers looking to take advantage of cloud-based data storage, MongoLab allows clients to connect directly to the database via its JSON REST API. This is huge for mobile and AJAX applications, because the traditional way of writing the backends of mobile apps is to create a REST API intermediary between the device and the database storing the app’s data, but MongoLab allows developers to skip writing a custom server app, cutting out the middle man.

There are a bunch of scalable NoSQL technologies out there, but MongoLab is, as you can guess from its name, all about MongoDB. The reason the team chose the new technology, says MongoLab CEO Will Shulman, is because of its scalability and usability as a general-purpose database. It works with both large and small sets of data.

“Developers have spent the better part of their careers writing code to change the shape of their data between object form and relational form. I recently heard one VP of Engineering refer to it as ‘our Vietnam’”, Shulman said. “Since JSON is an object format, MongoDB makes a lot of these problems disappear. Developers have been waiting years for something like this”.

The team is obviously very excited about the new technology behind MongoDB and hopes that, through it’s cloud-based data storage and management solution, the two can provide a knock-out solution for cloud scaling and hosting.

“The folks at 10gen, the makers of MongoDB, made all the right trade-offs: a general-purpose query language, a generic way of indexing, and very configurable consistency semantics. And it scales. For these reasons we see MongoDB as a general-purpose DB that’s highly scalable, rather than a very specialized data store”, Shulman concluded.

MongoLab is currently in beta both for its multi-tenant database plans and as a Heroku add-on and is in alpha with a dedicated server offering. Developers can begin test driving MongoLab now using its free plan, and get started in minutes.

Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE