The sixth annual Online Measurement and Strategy Report, carried out by Econsultancy in association with web analytics consultancy Lynchpin, find comprehensive analysis of issues affecting the web analytics industry and industry insight into the use of analytics and business intelligence tools. According to the report, more than half of the companies rely solely on Google…

Blending Big Data analytics-enabling technology into the company’s database offering, IBM revealed the availability of IBM DB2 10.5 with a set of acceleration technologies called BLU Acceleration. BLU has significant benefits for the analytic and reporting workloads and can make database management system better suited for running large in-memory data analysis jobs. BLU Acceleration is…

If you think Microsoft’s Bing Search Engine is satisfied with being the 2nd most used search engine, and has already given up the fight, you are very wrong. In fact, Microsoft is currently offering something unique, something that Google can’t offer right now: a more extensive use of Facebook content, which Google can’t obviously offer…

Despite some financial problems which have arisen in connection with which came into effect on March 1 this year, the US federal agencies have significantly stepped up efforts aimed at the implementation of new solutions in the field of processing large amounts of data (Big Data) and plans to further reduce their costs through more…

Apache Hadoop is a distributed parallel processing technology, which is applied in the various industry verticals to perform large-scale data analysis. Most data collected by organizations contains unstructured data. Using Hadoop-based tools, organization can analyze real-time data such as audio, video, email, and machine-generated data from a multitude of sensors and data from external sources…

With over 2 million subscribers all over the globe, boasting of 3.2 billion messages being sent on a monthly basis, MailChimp is unequivocally considered as one of the largest and most influential email marketing service providers, with clients that range from large enterprises to SMEs and even one-man basement marketers. Against the many talks about…