It is often said that the first thing you need when getting started with Salesforce.com marketing is a web-to-lead form. Why is it your first step as a marketing professional? Web-to-lead is an out of the box functionality where you can create a registration form that inputs the contacts who fill out the form directly…
Since Salesforce.com rolled out their Adwords integration in 2007, many marketing users rushed to install the free package not knowing what the effect of this integration will have on their Adwords account. If you’re using the Optimize Ad Rotation method to run your ads in Google (i.e: Optimize: Show better performing ads more often) you MUST read…
Before i start this post i would like to list the three requirements that you will need to have in your Adwords set up in order to optimize your content match: 1) You must have created separate campaigns for content only. This will ensure that your campaign performance is not affected by the low click thru rate…
Measuring the progress of your SEO (Search Engine Optimization) is a necessary on going task that includes thorough evaluation of the keywords driving traffic to the site and their corresponding conversion. It’s not enough to look at your SERP (Search Engine Ranking Position) for the keywords you’re trying to target if these keywords are not…