The future is mobile and Facebook is doing everything not to miss the boat in the triumph of tablets and smartphones. First the company introduced Facebook Home and later they introduced Facebook Phone. Last week, for example, Facebook had introduced hashtags to facilitate the search of themes and messages. Now, Facebook wants to be a…
With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was found out that most advertisers are just wasting money because their…
Revenues from digital advertising reached a new record high. In the yearly Internet Advertising Revenue Report prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, Q4 digital advertising revenues reached $10 billion, an increase of almost 15% from 2011 figures. Total revenues for 2012 were $31.6 billion in the United States of America. According to Kantar…