cloud computing provider 300x208 How Cloud Providers Earn Customer TrustThere’s no denying that cloud computing technology is one of the most beneficial technologies that have been developed in recent years, as it provides benefits in terms of capability and cost-efficiency, while also negating the limitations that geographical locations used to bear on IT. However, adoption has been slower than expected, mainly because it had trouble gaining people’s trust when it comes to security.

It’s normal for consumers to look at cloud technology as a security risk, as the technology doesn’t offer much benefit to them outside of convenience, but for businesses, it was particularly frustrating for cloud providers to see that many firms and organizations that stand to benefit from the cloud – both in terms of cost efficiency and increased capability – still refuse to adopt the cloud out of fear of opening their systems to intrusions.

There has been a shift in the industry, and many of the previously on-the-fence CIOs are now showing willingness to join the cloud revolution, namely due to a few factors, such as:

  1. Service Level Agreements from cloud providers have been revised or amended in order to address security, privacy, and ownership issues leading CIOs to finally see something worth while in the service, especially as the vendors now showed insight into the core businesses that they previously claimed to improve.
  2. Transborder data flow restrictions and data confidentiality, security, and personal information protection are now being tackled via roadmaps and plans that propose real solutions and compliant with countries that are concerned. This was easily one of the biggest hindrances to widespread adoption of cloud technology in the first place, as companies don’t want to leave their businesses open to legal troubles in another country due to the borderless nature of the cloud, and the fact that a lot of countries still have legislation that cannot be applied to the cloud.
  3. Cloud providers have gone beyond showing off the cloud’s ability to automate a process, and started showing exactly how the technology can contribute to the expertise and knowledge of a company. With this step, a cloud provider moves beyond your run-of-the mill pitches that only come off as a demo of the technology. By showing the CIOs exactly how the cloud can contribute to their bottom line, they start to finally sell solutions instead of technology, which is exactly what businesses need in order to place their trust on a vendor.
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