What is a real trend, which changed our lives forever and what is a mere hype that fizzles out quickly? Once a year, technology research firm Gartner releases Hype Cycle report to get the current nurve of the market, the business trend and the future direction.
This year also Gartner has released its annual hype cycle graph, which shows where various technologies are in terms of maturity, business benefit and future direction. At this year Hype Cycle report, Gartner examined more than 2,000 technologies on their maturity, their business benefits and their future orientation, and grouped them into 119 Hype Cycles.
The Hype Cycles provides a cross-industry perspective of those technologies and trends that senior executives, CIOs, strategists, innovators, Business Developers and technology planners should consider in the creation of strategic technology portfolio. The report is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that Gartner believes have the potential for significant impact.
IoT – Lots of hype, little substance
According to Gartner, the Internet of Things (IoT) is currently the absolute over-hype. The consulting firm has placed the technology in the middle of the “Summit of inflated expectations”. The IoT thus solves exactly abundant of enthusiasm, which leads to overly high expectations and products with annoying teething.
Gartner believes that most emerging technologies are predictive analytics, intelligent robots, holographic displays, quantum computing and the connected home. 3D Printing appears several times in the list. 3D Printing for the consumer market is hype, as 3D printing and 3D scanning corporate already move toward becoming mainstream, according to Gartner.
Businesses are moving digital
Gartner outlines the next 3 major steps on the road ahead for businesses: digital marketing, digital business and autonomy. In this progression, the identification of appropriate technologies and their implementation in a timely manner represents a critical issue.
The digital marketing can certainly be considered well underway in most organizations, where Gartner called the “nexus of forces” including mobile, social, information and cloud is implemented in order to increase and enrich the interaction with consumers.
Among the technologies of tomorrow gathered in the field of digital marketing, Gartner identifies big data, the in-memory and hybrid cloud as the next hype cycle category. According to the firm, these technologies help such firms to find more sophisticated ways to reach consumers, whose influence increasingly involved in business growth.
The next stage, the digital business is now more often project a reality, focuses on the convergence of people, objects and trades. In economic sectors based on the hardware, the transformation will result in the blurring of boundaries between the physical world and the digital world via integrated web and mobile applications and with new emerging products such as emergence of industrial 3D printing in the intangible areas.
Big data management and database in-memory systems begin to fall, while gamification (the process of awarding medals and rewards, generally using techniques of games) is also in downward side.