Most marketers did not enter their profession to analyze data and build process. They want to develop strong brands, build creative campaigns and deliver compelling content. The new requirement for marketing analytics and automation is no longer a ‘nice to have’. Measurement is not simply about revenue justification; it is the means by which great…

Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share. Marketing activities are based on various platforms which are maintained by third parties. Through…

Recently marketing strategies have shifted from traditional print advertising and direct mail to online campaigns, mass emails, webcasts and webinars to name a few. Automating the marketing process, enhances cross-channel communication and lead generation, decreases the cost of acquiring new business to the organization, and provides tools for the marketing and sales teams to increase…

We met up with Demandbase at Dreamforce ’10 to talk about the company’s latest announcement regarding its Real-Time Identification Service, which the company says can now identify more than 1 billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe….

Below is a list of the most useful free Salesforce apps for marketing users. Whether you’re in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these apps will improve your efficiency and give you access to new marketing sources. Salesforce Marketing Calendar: The benefit of…

The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI. Source www.dreamforce.com 1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; 3:45 p.m. – 4:45 p.m. At…