Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share.

Marketing activities are based on various platforms which are maintained by third parties. Through utilizing such services, companies are able to gain revenue by leveraging market awareness, lead generation as well as benefiting from the inherent value already contained within the Cloud platform itself. Cloud based platforms are leading to a whole host of online developments which are allowing businesses to have increased connectivity and streamline efficiency.

The article was originally posted on my private blog http://mtantow.com/
Please read the full article here: http://mtantow.com/2011/05/marketing-in-a-cloud-world/