The latest cloud news
Most marketers did not enter their profession to analyze data and build process. They want to develop strong brands, build creative campaigns and deliver compelling content. The new requirement for marketing analytics and…
Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as…
The total fee for the data breach that Epsilon will face could reach as high as $4 billion, depending on what becomes of the data that was stolen, according to cyber-risk advisory firm. It's a massive event that indicates the…
Google released yesterday the first API upgrade for Adwords. This new release includes: The ability for agencies to run reports across clients so they can do trend comparison across clients. Better filtering, improved…
Recently marketing strategies have shifted from traditional print advertising and direct mail to online campaigns, mass emails, webcasts and webinars to name a few. Automating the marketing process, enhances cross-channel…
We met up with Demandbase at Dreamforce '10 to talk about the company's latest announcement regarding its Real-Time Identification Service , which the company says can now identify more than 1 billion IP addresses, matching them…
Below is a list of the most useful free Salesforce apps for marketing users. Whether you're in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these…
The following Dreamforce sessions are not to miss if you're a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI. Source…