The Analytics API is one of the most useful Google APIs for webmasters, internet markerts, and SEO specialists, as it provides tools to monitor and track the performance of their sites in ways that were literally unheard of a decade ago. But it seems that Google is not content with just providing access to important…
IBM announced today a new cloud-based Web analytics and digital marketing suite to help organizations automate online marketing campaigns across all online channels, such as web sites, social media networks, and mobile phones. The new cloud-based analytics is an integration of IBM’s recent acquisitions of Coremetrics and Unica. Companies using the web analytics and digital…
IBM announced yesterday as set of cloud services and offerings, called SmartCloud, to students and researchers at schools, colleges and universities. By using SmartCloud, educational institutions will be able to leverage predictive analytics to get real-time insight on the performance of students. Schools can analyze their own data using tools running in the cloud to…
Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share. Marketing activities are based on various platforms which are maintained by third parties. Through…
Groupon, a shopping website that offers a daily deal on the best stuff to do, see, eat, and buy in more than 300 markets and 35 countries, has selected the Vertica Analytics Platform from Vertica Systems, a leading provider of real-time analytics platforms, as their platform of choice for analyzing subscriber behavior and scaling their…
The “Cloud” has become the biggest buzzword in technology today and it is having a revolutionary impact on small to medium size businesses (SMBs), especially in the way they market their business. In order to optimize their spending, small businesses have to be creative when it comes to marketing resources. Most small businesses cannot afford…
We met up with Demandbase at Dreamforce ’10 to talk about the company’s latest announcement regarding its Real-Time Identification Service, which the company says can now identify more than 1 billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe….
Silverpop®, provider of a scalable, integrated email marketing and marketing automation platform, announced its Engage App is now available on salesforce.com’s ChatterExchange, a category of salesforce.com’s AppExchange. With Silverpop Engage updated to include Salesforce Chatter functionality, Silverpop customers can automatically trigger numerous behavioral events to Chatter, salesforce.com’s real-time enterprise collaboration app, providing instant updates that…
We all know how hard it is to track the source of every lead that comes into our CRM system. In most CRM systems you can track the source of incoming leads registering on your landing pages by customizing the URL of the registration page and capturing the campaign ID. If you are generating leads on the…