IBM announced today a new cloud-based Web analytics and digital marketing suite to help organizations automate online marketing campaigns across all online channels, such as web sites, social media networks, and mobile phones. The new cloud-based analytics is an integration of IBM’s recent acquisitions of Coremetrics and Unica.
Companies using the web analytics and digital marketing suite will be able to quickly understand their customers’ buying preferences and patterns across all digital media, including web sites, social media networks, mobile phones, and tablets and in turn fine tune marketing campaigns and create personalized offers in real-time across all online channels.
“We’re seeing increasing client demand for a single source of truth in understanding customer online behavior and buying trends as businesses strive to identify and seize new revenue streams,” said Yuchun Lee, vice president and general manager, IBM Enterprise Marketing Management. “We are defining a powerful, integrated, and data-driven approach to marketing, one that drives higher-margin sales while using analytics to place the customer’s needs squarely at the center of all campaigns and promotions.”