After years of fighting in the market for cloud services and CRM solutions dedicated to companies, Microsoft and Salesforce.com joined forces by announcing the signing of a comprehensive strategic partnership for mutual integration of their flagship solutions. The agreement provides that the Salesforce CRM solution is integrated with the Windows OS, the Azure cloud platform and…
Economic difficulties damaged western European market performance of global software, while Russia, USA, China, Latin America and other regions continue to evolve positively. However, according to IDC, 2012 marks the beginning of a growth period with more conservative than those recorded in 2010 and 2011. Software applications are the fastest growing segment, with a rise…
It seems odd, but SAP has brought back its cloud service called ByDesign, simply for the purpose of making SuccessFactors use it – even though the cloud service was originally put on the chopping block by SAP itself. SuccessFactors is one of SAP’s recent acquisitions, with the price for acquiring estimated at around $3.4 billion….
German enterprise software maker SAP will buy cloud-based provider of software for business e-commerce, Ariba, for $45.00 per share or about $4.3 billion in a deal that will further boost SAP’s cloud offerings. The acquisition is unanimously approved by the Board of Directors of Ariba, but yet to get green light from shareholders and the…
CloudTimes launched its Cloud App Store today in cooperation with GetApp. Cloud Apps is a marketplace for Business Applications buyers and providers. CloudTimes readers can find, compare and choose from a wide range of enterprise applications. All of these are efficiently organized and categorized for easy viewing, helping our readers to find exactly the right…
Both cloud and mobile computing create a major impact in businesses these days. Each of them appears as a major source of revenue for market vendors who wish to capitalize on products that are popular among users. But, the numbers game states that mobile computing gets all the money and only 1 to 2 percent…
The new era of the cloud—together with the expected explosion in connected devices and the dynamic applications optimized for them—information can be continuously fed to cloud-enabled “big data” and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model. In an ever-increasing extent, every company must…
Salesforce.com is the recognized 800-pound gorilla in cloud CRM software. However, while they may own “CRM” on the stock exchange, they do not own the market. Salesforce’s tool is fairly intuitive with deep Sales Force Automation (SFA) functionality. It should definitely make your shortlist, but what other companies should you be looking at? Below are…
Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share. Marketing activities are based on various platforms which are maintained by third parties. Through…
An innovative cloud-based offering “Coremetrics Lifecycle” has been launched recently by IBM. IBM has identified this new market which could be described as deep online marketing, and which the company estimates will be worth US$ 20 billion in software sales alone by 2015. The software is cloud based and offers an in-depth study of customers’…