An ERP system is an all encompassing software system that touches (read – integrates) all the business functions of an organization.  Integration is the keyword, and removing silos is the objective. The very first ERP systems were mainframe based, and were quickly discarded around the turn of century for various reasons.  Around the same time,…

Recently marketing strategies have shifted from traditional print advertising and direct mail to online campaigns, mass emails, webcasts and webinars to name a few. Automating the marketing process, enhances cross-channel communication and lead generation, decreases the cost of acquiring new business to the organization, and provides tools for the marketing and sales teams to increase…

On Tuesday Salesforce.com acquired Manymoon, a company co-founded in 2008 by Amit Kulkarni and Manav Mongawhich and makes social productivity apps built on Google Apps, LinkedIn and the Google Chrome Web Store.  According to Manymoon, more than 50,000 businesses have adopted the tool. Manymoon said in a blog post, its work activity tracking software will…

While social media and social networking have changed the way people connect and communicate with each other, the implications for businesses of all sizes are also significant. The “social consumer” is in the spotlight and shares his customer experience and opinions on a massive scale with other consumers – worldwide. This has a ground-breaking effect…

Integrating Google Apps with Salesforce.com is a great low cost way for small businesses to improves users’ collaboration, communication and sharing of information. Salesforce for Google apps (Gmail, Google Calendar, Google Talk, and Google Docs) is available and free for all Salesforce users. A premier version with advanced features and direct customer support is also…