VMware (VMW) announced recently their acquisition of Socialcast, a leading social collaboration solutions for the cloud provider. Socialcast will be delivered as a hosted service, private cloud computing or via a physical computer solution as is now used by some of the world’s key enterprises. This move is to continue VMware’s vision of end-user computing model for its customers.
Brian Byun, vice president and general manager, Cloud Applications at VMware said, “For enterprise collaboration to improve business outcomes it can’t just be a feature in a single application. Organizations need a new social collaboration fabric across the applications people already work with. Socialcast combines real-time activity streams that are contextually integrated within existing enterprise systems. This is the new way to work.”