Quantivo, a data analytics firm, announced today that it plans to offer big-data analytics as a cloud-based service to organizations of all sizes.
Quantivo enables users to analyze their data and find patterns that can lead to more revenue. For example: users can analyze their customer’s online behavior and online experience, and detect ways to optimize their website to increase sales. By having quick actionable data available, customers can create new revenue streams and realize a significant return on investment.
According to the company, “business users will be able to execute queries using ‘train of thought’ analysis against billions of records, across disparate data sources faster than competing analytic offerings, gain immediate insight to identify patterns in their data, and scale the breadth of their processing and storage as needed, without incurring the traditional tradeoff between capping costs and maintaining superior performance.”
Quantivo recently appointed Dave Robbins as CEO. Robbins is credited for successfully introducing industry-disrupting technologies into fast-growing market segments and most recently grew BigFix from start-up to a $400 million business, and then drove its acquisition by IBM in February 2011.
Dave Robbins said: “We see a huge market opportunity for addressing big-data analytics amidst the overall $24 billion business-analytics software market. The rise of big data, together with the unparalleled growth in the number of companies worldwide whose fortunes hinge on understanding business patterns and predicting trends, is creating an enormous opportunity. Contributing to this pent-up market demand is the rapidly increasing complexity and volume of data in most organizations. That data remains untouched simply because business users have been unable to analyze it with existing tools. In an information-driven economy, companies must turn that data into knowledge or they will fade away.”