Every time someone says, “There’s an app for that,” there must also be, behind the scenes, an API for
that. Today, APIs have become the most attractive properties in many companies’ digital portfolios. With the dominance of the mobile web and the corresponding shift of website traffic to API or “web services” traffic, companies of all sizes are finding that APIs are necessary to their success in the post- website world.
Have an API. Now what? This Success Guide explains why companies need to turn their APIs into products to effectively reach, manage, and enable apps and channels created by these three classes of developers.
