With just a little over a year into mobile advertising, Facebook is expected to at least corner 30% of the mobile display market this 2013. According to eMarketer, a market research organization, the social networking site can earn about $1 billion from its ad revenues for mobile phones alone. Being the second mobile advertisement publisher in the USA, Facebook got 9.5% of the total 2012 mobile ad earnings. This year, eMarketer expects Facebook to capture 13.2% of the total mobile ad earnings this year.
However, Google still leads the pack in terms of mobile ad market reach with 93.3% of the total 2012 mobile search ad revenues. For this year, eMarketer expects Google to obtain at least 50% of the total mobile ad earnings. On the other hand, Twitter placed 4th place behind Google, Facebook, and Pandora. It obtained 7.3% of the mobile ad display earnings.
On a larger scale, the total US mobile advertising market grew by 178% with $4.11 billion in revenues. The market research firm expects that market to grow by 77.3% or $7.29 billion for 2013. Furthermore, it predicts that by 2017 the total mobile advertising revenue will be $27.13 billion or 13.8% of the total ad market.