The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for Fastest Growing Cloud Computing companies. UP 2010 conference will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The opening day event will feature the UP 2010…
Marketing technologists have become a new class of professionals with rising demand in the marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at the same…
Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”. The article predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. Read more.
Much has been written about the core best practices for selecting a marketing automation solution, particularly the importance of matching business needs to system features and committing the resources necessary to see success. As you dig into system requirements and vendor capabilities, however, you’re likely to find that the key features you truly need are…
In a report entitled “Security and the Cloud,” Forrester analyst Jonathan Penn predicted that rather than reallocating portions of existing security budgets to cloud computing, organizations will allocate money to security within cloud projects—creating “a whole new category of revenue for the security market.” Jonathan stated that cloud computing has forced vendors to come up with…
Marc Benioff, Salesforce.com’s chairman, commented in a speech at the Gartner Symposium/ITxpo in Orlando on Oct 19 that Apple, Facebook and Twitter Inc. are leading the latest iteration of cloud computing. Benioff said the first iteration of the cloud was led by companies like Google and Yahoo but now Facebook and Twitter are leading the move to…
Business Wire announced today that Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, has released a service called Real-Time ID Service that can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and increase conversion rates, improve data quality, and accelerate…
Eloqua Pricing Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can read and automatically respond to their buyers’ Digital…
It is often said that the first thing you need when getting started with Salesforce.com marketing is a web-to-lead form. Why is it your first step as a marketing professional? Web-to-lead is an out of the box functionality where you can create a registration form that inputs the contacts who fill out the form directly…
We all know how hard it is to track the source of every lead that comes into our CRM system. In most CRM systems you can track the source of incoming leads registering on your landing pages by customizing the URL of the registration page and capturing the campaign ID. If you are generating leads on the…