We all know how hard it is to track the source of every lead that comes into our CRM system. In most CRM systems you can track the source of incoming leads registering on your landing pages by customizing the URL of the registration page and capturing the campaign ID. If you are generating leads on the…
Integrating Google Apps with Salesforce.com is a great low cost way for small businesses to improves users’ collaboration, communication and sharing of information. Salesforce for Google apps (Gmail, Google Calendar, Google Talk, and Google Docs) is available and free for all Salesforce users. A premier version with advanced features and direct customer support is also…
Since Salesforce.com rolled out their Adwords integration in 2007, many marketing users rushed to install the free package not knowing what the effect of this integration will have on their Adwords account. If you’re using the Optimize Ad Rotation method to run your ads in Google (i.e: Optimize: Show better performing ads more often) you MUST read…
Before i start this post i would like to list the three requirements that you will need to have in your Adwords set up in order to optimize your content match: 1) You must have created separate campaigns for content only. This will ensure that your campaign performance is not affected by the low click thru rate…
Measuring the progress of your SEO (Search Engine Optimization) is a necessary on going task that includes thorough evaluation of the keywords driving traffic to the site and their corresponding conversion. It’s not enough to look at your SERP (Search Engine Ranking Position) for the keywords you’re trying to target if these keywords are not…