emarketer logo eMarketer: Facebook Mobile Ad Revenue To Reach $1 Billion in 2013With just a little over a year into mobile advertising, Facebook is expected to at least corner 30% of the mobile display market this 2013. According to eMarketer, a market research organization, the social networking site can earn about $1 billion from its ad revenues for mobile phones alone. Being the second mobile advertisement publisher in the USA, Facebook got 9.5% of the total 2012 mobile ad earnings. This year, eMarketer expects Facebook to capture 13.2% of the total mobile ad earnings this year.

However, Google still leads the pack in terms of mobile ad market reach with 93.3% of the total 2012 mobile search ad revenues. For this year, eMarketer expects Google to obtain at least 50% of the total mobile ad earnings. On the other hand, Twitter placed 4th place behind Google, Facebook, and Pandora. It obtained 7.3% of the mobile ad display earnings.

On a larger scale, the total US mobile advertising market grew by 178% with $4.11 billion in revenues. The market research firm expects that market to grow by 77.3% or $7.29 billion for 2013. Furthermore, it predicts that by 2017 the total mobile advertising revenue will be $27.13 billion or 13.8% of the total ad market.

Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE