Andrew McAfee is popular for being a supporter of Enterprise 2.0 and Web 2.0 tools in many businesses. McAfee, a researcher at MIT’s Sloan School of Management was recently drawn to Katie Fehrenbacher’s of GigaOM’s statement. This took McAfee to look at companies that plans to have their first venture into cloud computing coined as…

Salesforce.com is prepping for yet another big Dreamforce event this year with more than 40,000 registrations. The company announced today that chairman and CEO Marc Benioff will kick off this year’s conference with a keynote address outlining the company’s vision for the social enterprise. It’s been 2 years since Salesforce introduced social collaboration with Chatter…

IBM announced today a new cloud-based Web analytics and digital marketing suite to help organizations automate online marketing campaigns across all online channels, such as web sites, social media networks, and mobile phones. The new cloud-based analytics is an integration of IBM’s recent acquisitions of Coremetrics and Unica. Companies using the web analytics and digital…

Salesforce.com is one of the most successful, business critical on-demand applications, which makes securely managing access to it of paramount importance.  Yet, unlike on-premise applications, Salesforce.com does not natively plug into traditional directories or identity and access management products, which introduces challenges for end-users, application administrators and IT. This paper focuses on the challenges of…

In an informative new white paper, “5 Ways to Maximize SAP ROI through Enterprise Automation”, discover how to enhance the quality and flow of information across your organization through seamless integration of SAP and non-SAP applications — improving IT performance and the bottom line. DOWNLOAD THE FULL WHITEPAPER FOR FREE HERE Other articles you might…

The new era of the cloud—together with the expected explo­sion in connected devices and the dynamic applications optimized for them—information can be continu­ously fed to cloud-enabled “big data” and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model. In an ever-increasing extent, every company must…

Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share. Marketing activities are based on various platforms which are maintained by third parties. Through…