The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI. Source www.dreamforce.com 1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; 3:45 p.m. – 4:45 p.m. At…

Eloqua and Marketo, the leaders in marketing automation solutions, are Platinum sponsors of this year’s Dreamforce event from Salesforce.com, Inc. The two companies upgraded their sponsorship from last year where they were gold and silver sponsors. Marketing automation, a cloud marketing solution, has seen incredible growth this past year and both companies are proving to…

Cloud Expo Silicon Valley, one of the largest cloud computing events in the world, opened its doors yesterday at the Santa Clara Convention Center with 163 keynotes, general sessions, and a full 4-day Expo Floor. Individuals who attend the conference expect to dramatically increase their understanding of the full scope of the entire cloud computing…

Appirio, a cloud solution provider, issued results from its first State of the Public Cloud Survey. This survey targeted more than 150 IT decision makers at mid-to-large sized companies that had already implemented at least one of the leading SaaS applications or cloud platforms. “Companies leading the charge on cloud computing can teach the broader…

During the Gartner Symposium/ITxpo that was held last week in Florida, Gartner analysts presented their findings of  the top 10 technologies and trends that will be strategic for most organizations in 2011 . Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that…

The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for  Fastest Growing Cloud Computing companies.   UP 2010 conference  will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The opening day event will feature the UP 2010…

Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”. The article  predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. Read more.

In a report entitled “Security and the Cloud,” Forrester analyst Jonathan Penn predicted that rather than reallocating portions of existing security budgets to cloud computing, organizations will allocate money to security within cloud projects—creating “a whole new category of revenue for the security market.” Jonathan stated that cloud computing has forced vendors to come up with…