Much has been written about the core best practices for selecting a marketing automation solution, particularly the importance of matching business needs to system features and committing the resources necessary to see success. As you dig into system requirements and vendor capabilities, however, you’re likely to find that the key features you truly need are…
Business Wire announced today that Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, has released a service called Real-Time ID Service that can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and increase conversion rates, improve data quality, and accelerate…
Eloqua Pricing Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can read and automatically respond to their buyers’ Digital…