Marketing Automation

Cloud Computing, Uncategorized

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Eloqua announced today via Marketwire the availability of Eloqua Discover for Salesforce.com with Salesforce Chatter integration on AppExchange 2. The Salesforce Chatter integration within Eloqua Discover for Salesforce.com provides sales teams the ability to easily and quickly track prospect activities while engaging in real-time communication through feeds. Eloqua Discover for Salesforce.com is designed to help…

Cloud Computing, Uncategorized

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Silverpop®, provider of a scalable, integrated email marketing and marketing automation platform, announced its Engage App is now available on salesforce.com’s ChatterExchange, a category of salesforce.com’s AppExchange. With Silverpop Engage updated to include Salesforce Chatter functionality, Silverpop customers can automatically trigger numerous behavioral events to Chatter, salesforce.com’s real-time enterprise collaboration app, providing instant updates that…

Cloud Computing, Uncategorized

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During a conference call with financial analysts Thursday Benioff, salesforce.com CEO,  said he will unveil a free “stripped down” version of its Chatter social networking software for businesses at the company’s upcoming Dreamforce conference. The CEO said more than 60,000 of Salesforce’s 87,200 customers are now using Chatter. Salesforce turns the Chatter service on at…

Cloud Computing, Uncategorized

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Yesterday, at the UP 2010 Cloud Computing Conference, PwC US and Cloudcor, Inc. announced the four winners of the UP 2010 Cloud Computing Awards. Out of more than 150 submissions and 25 finalists, four companies were selected as the winners of the UP 2010 Cloud Computing Awards: Fastest Growing Cloud Provider Award Audience Choice Award:…

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Below is a list of the most useful free Salesforce apps for marketing users. Whether you’re in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these apps will improve your efficiency and give you access to new marketing sources. Salesforce Marketing Calendar: The benefit of…

Cloud Computing, Thought Leadership, Uncategorized

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Salesforce.com recently redesigned the application’s report and dashboard builder with new functionality including drag and drop fields, report preview and much more. For many years Salesforce’s reporting and dashboard builder received a lot of criticism and complaints from users for being below standard, especially compared to other CRM solutions like Netsuite and Siebel on-demand. Over…

Cloud Computing, Thought Leadership, Uncategorized

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The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI. Source www.dreamforce.com 1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; 3:45 p.m. – 4:45 p.m. At…

Cloud Computing, Uncategorized

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Eloqua and Marketo, the leaders in marketing automation solutions, are Platinum sponsors of this year’s Dreamforce event from Salesforce.com, Inc. The two companies upgraded their sponsorship from last year where they were gold and silver sponsors. Marketing automation, a cloud marketing solution, has seen incredible growth this past year and both companies are proving to…

Cloud Computing, Uncategorized

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The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for  Fastest Growing Cloud Computing companies.   UP 2010 conference  will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The opening day event will feature the UP 2010…

Thought Leadership, Uncategorized

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Marketing technologists have become a new class of professionals with rising demand in the  marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more  reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at the  same…