cloud startup 300x300 2011: $6.9 Billion Invested in Cloud StartupsIf you think there’s already way too many *aaSes in the market, you should be prepared because there’s more on the way. Venture capitalists are currently enamored with cloud based startups, and are investing heavily in the cloud computing industry, so new services will be coming their way to you very soon.

According to statistics shared by PricewaterhouseCoopers director of startups practice Steve Bengston, venture capitalists invested as much as $6.9 billion on “Internet-specific” startups n 2011 alone, with “Internet-specific” being a proxy term for “cloud” because that’s what most of them are doing. The $6.9 billion investment is a 68% increase from last year.

In Q4 alone, investments related to cloud amounted to $1.8 billion, which is above the $1.3 billion invested on biotech, and the $883 million invested into cleantech on the same year. It’s more than just the amount, anyway. The amount of deals is also increasing – VCs funded as many as 1,004 software startups related to the cloud last 2011.

Of course, not all startups will manage to deliver a product, but the large number of startups put the odds in favor of a lot of cloud related companies seeing some semblance of success. Basically, the higher the number of startups that will try, the higher the number that will succeed.

Keep in mind that while venture capitalists prioritize profit, it’s not always about the actual big money. For example, Facebook’s anticipated $100 billion plus IPO valuation. IT leaders would do well to scout around and look at what they are doing so that they’ll know what to expect in the next two to seven years. Currently, by looking at what the VCs are investing on, we can guess that the action is in key three areas: big data analytics, data storage services, and telephony.

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