The new era of the cloud—together with the expected explo­sion in connected devices and the dynamic applications optimized for them—information can be continu­ously fed to cloud-enabled “big data” and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model. In an ever-increasing extent, every company must…

As cloud adoption grows, the traditional technology ecosystem is facing disruption—but few players in the ecosystem are fully prepared. The disruption will increase opportunities for many players, including web and cloud masters like Amazon.com and Google, as well as telecom operators and other service providers. As companies turn increasingly to the cloud for their IT…

Cloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share. Marketing activities are based on various platforms which are maintained by third parties. Through…

4PSA, a leading-edge Cloud Computing software development company, has recently announced the revamping of its Certified Trunk Provider Program, a partnership program through which SIP Providers can attest the compatibility between their SIP trunking solutions and 4PSA’s award-winning VoipNow Unified Communications Platform. 4PSA Certified Trunk Providers will have their services showcased directly in the VoipNow…