salesforce logo Salesforce CEO, Marc Benioff, to Keynote Two Industry Events in GermanyGermany is increasingly getting attention from and other enterprise cloud computing companies. The country’s business climate is very positive, and the German IT landscape is adopting cloud computing technologies rapidly. Today, Salesforce announced that chairman and CEO Marc Benioff will deliver the keynote address at two industry events in Munich, Germany: the DLD Conference on Jan. 24, 2011 at 11:20 CET (5:20 a.m. ET), and the 17th Annual Handelsblatt Conference, Strategic IT-Management, on Jan. 25 at 11:00 CET (5:00 a.m. ET).

Widely recognized as the pioneer of cloud computing, founder Benioff has transformed into a publicly traded company that is a leader in enterprise cloud computing. Today, is one of the fastest growing companies in the world and was ranked fourth on FORTUNE’s “100 Fastest-Growing Companies” in 2010.

Marc Benioff will focus his speech especially around Salesforce’s next generation concept of cloud computing: Cloud 2. Whereas the first generation of cloud computing was about leveraging technologies that were low cost, fast and easy to use; the next generation of cloud computing is social, mobile and real-time.

Salesforce has been promoting the Cloud 2 concept for a while and is moving all of its products into the new concept, e.g. 2. 2 is the fast and open path to build Cloud 2 apps. Cloud 2 represents the new generation of real-time enterprise applications that are social, mobile, and built in the cloud. Research from several analyst firms shows that building apps on is about five times faster than building on traditional on-premises platforms. The platform is open and easily accessible by other cloud apps and platforms, such as Amazon Web Services, Google App Engine and more via its powerful Web services APIs.

About the conferences

DLD (Digital – Life – Design) is a creative event, bringing together more than 800 entrepreneurs, investors, philanthropists and scientists from all over the world. With international participants from media, design, art, science and society, DLD Conference is well known as the European forum of the “Creative Class.”

Seventeenth Annual Handelsblatt Conference Strategic IT-Management will take place in Munich from January 24 to 26. The motto of this year’s conference is “IT Organisation for Next Generation Business,” and will cover topics ranging from the economies of scale of cloud computing to mobile strategies for CIOs.

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