salesforce logo Salesforce CEO, Marc Benioff, to Keynote Two Industry Events in GermanyGermany is increasingly getting attention from Salesforce.com and other enterprise cloud computing companies. The country’s business climate is very positive, and the German IT landscape is adopting cloud computing technologies rapidly. Today, Salesforce announced that chairman and CEO Marc Benioff will deliver the keynote address at two industry events in Munich, Germany: the DLD Conference on Jan. 24, 2011 at 11:20 CET (5:20 a.m. ET), and the 17th Annual Handelsblatt Conference, Strategic IT-Management, on Jan. 25 at 11:00 CET (5:00 a.m. ET).

Widely recognized as the pioneer of cloud computing, salesforce.com founder Benioff has transformed salesforce.com into a publicly traded company that is a leader in enterprise cloud computing. Today, salesforce.com is one of the fastest growing companies in the world and was ranked fourth on FORTUNE’s “100 Fastest-Growing Companies” in 2010.

Marc Benioff will focus his speech especially around Salesforce’s next generation concept of cloud computing: Cloud 2. Whereas the first generation of cloud computing was about leveraging technologies that were low cost, fast and easy to use; the next generation of cloud computing is social, mobile and real-time.

Salesforce has been promoting the Cloud 2 concept for a while and is moving all of its products into the new concept, e.g. Force.com 2.

Force.com 2 is the fast and open path to build Cloud 2 apps. Cloud 2 represents the new generation of real-time enterprise applications that are social, mobile, and built in the cloud. Research from several analyst firms shows that building apps on Force.com is about five times faster than building on traditional on-premises platforms. The Force.com platform is open and easily accessible by other cloud apps and platforms, such as Amazon Web Services, Google App Engine and more via its powerful Web services APIs.

About the conferences

DLD (Digital – Life – Design) is a creative event, bringing together more than 800 entrepreneurs, investors, philanthropists and scientists from all over the world. With international participants from media, design, art, science and society, DLD Conference is well known as the European forum of the “Creative Class.”

Seventeenth Annual Handelsblatt Conference Strategic IT-Management will take place in Munich from January 24 to 26. The motto of this year’s conference is “IT Organisation for Next Generation Business,” and will cover topics ranging from the economies of scale of cloud computing to mobile strategies for CIOs.

Tagged with:
 
Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE