Google released yesterday the first API upgrade for Adwords. This new release includes:

  • The ability for agencies to run reports across clients so they can do trend comparison across clients.
  • Better filtering, improved geo-targeting which will let agencies specify whether to target by the physical location of the viewer or by the location the person specifies in the search.
  • The ability to deploy and measure campaign experiments,”. This feature lets advertisers easily deploy A/B testing, so they can see in real time the effect that tweaks to their campaign can make.
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