The “Cloud” has become the biggest buzzword in technology today and it is having a revolutionary impact on small to medium size businesses (SMBs), especially in the way they market their business.

In order to optimize their spending, small businesses have to be creative when it comes to marketing resources. Most small [...]

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We met up with Demandbase at Dreamforce ’10 to talk about the company’s latest announcement regarding its Real-Time Identification Service, which the company says can now identify more than 1 billion IP addresses, matching them to over seven million businesses, representing more than [...]

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At this week’s Dreamforce conference it was hard to miss the battle that was happening between Salesforce and Microsoft.

On the streets outside the Moscone Center where Dreamforce was taking place, Microsoft had representatives with blue suits and blue umbrellas riding around on Segways with a big advertisement [...]

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Dreamforce is just one week away! It surely looks like it will be the industry’s largest cloud computing event of the year with over twenty thousand people expected to be at the Moscone Center from December 6-9th.

So what’s new and exciting about this year’s event?

Party Party Party!

Did we mention [...]

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Eloqua announced today via Marketwire the availability of Eloqua Discover for Salesforce.com with Salesforce Chatter integration on AppExchange 2. The Salesforce Chatter integration within Eloqua Discover for Salesforce.com provides sales teams the ability to [...]

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Silverpop®, provider of a scalable, integrated email marketing and marketing automation platform, announced its Engage App is now available on salesforce.com’s ChatterExchange, a category of salesforce.com’s AppExchange. With Silverpop Engage updated to include Salesforce Chatter functionality, Silverpop customers can automatically trigger numerous behavioral events to Chatter, salesforce.com’s [...]

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During a conference call with financial analysts Thursday Benioff, salesforce.com CEO,  said he will unveil a free “stripped down” version of its Chatter social networking software for businesses at the company’s upcoming Dreamforce conference.

The CEO said more than 60,000 of Salesforce’s 87,200 customers are now using Chatter. Salesforce turns the Chatter service [...]

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Yesterday, at the UP 2010 Cloud Computing Conference, PwC US and Cloudcor, Inc. announced the four winners of the UP 2010 Cloud Computing Awards.
Out of more than 150 submissions and 25 finalists, four companies were selected as the winners of the UP 2010 Cloud Computing Awards:

Fastest [...]

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Below is a list of the most useful free Salesforce apps for marketing users. Whether you’re in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these apps will improve your efficiency and give you access to new marketing sources.

Salesforce Marketing Calendar:
[...]

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Salesforce.com recently redesigned the application’s report and dashboard builder with new functionality including drag and drop fields, report preview and much more. For many years Salesforce’s reporting and dashboard builder received a lot of criticism and complaints from users for being below standard, especially compared to other CRM solutions like Netsuite and Siebel [...]

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The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI.

Source www.dreamforce.com

1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; [...]

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Eloqua and Marketo, the leaders in marketing automation solutions, are Platinum sponsors of this year’s Dreamforce event from Salesforce.com, Inc. The two companies upgraded their sponsorship from last year where they were gold and silver sponsors. Marketing automation, a cloud marketing solution, has seen incredible [...]

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The UP 2010 Cloud Computing Conference announced today the list of finalists for the Up 2010 Cloud Awards. Marketo was named finalist in the category for  Fastest Growing Cloud Computing companies.  

UP 2010 conference  will take place November 15 – 19, both virtually online and physically in Burlingame, CA. The [...]

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Marketing technologists have become a new class of professionals with rising demand in the  marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more  reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at [...]

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Much has been written about the core best practices for selecting a marketing automation solution, particularly the importance of matching business needs to system features and committing the resources necessary to see success. As you dig into system requirements and vendor capabilities, however, you’re likely to find that the key features you [...]

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Business Wire announced today that Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, has released a service  called Real-Time ID Service that can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and [...]

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Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE