How To Use Facebook as a Marketing Tool
With more than half a billion users, Facebook is practically a goldmine for marketers to advertise their business.
Facebook social marketing helps deepen relationships with existing customers, improve ROI, and build communities around the business.
With a low advertising budgets, you can effectively choose your audience by location, demographics, and psychographics, as well as A/B test your display and text ads to optimize the business revenue.
Here are the 4 most important tips on how to take advantage of this potential customer base and effectively target your niche customers.
1. Create a Facebook page for your business:
Similar to a profile page, business pages can be improved with applications to help the business communicate and engage with their fans/customers (potential or existing), and create buzz and viral marketing, through friend recommendations, news feeds, and Facebook events. Create your business page here (only representative of a business may create a Facebook page): http://www.facebook.com/help/?page=904#!/pages/create.php After creating the Facebook page, proceed to adding pictures and relevant information about the business.2. Add you Existing and Potential Customers:
After creating the Facebook Page, invite your business connections and existing customers to add you as a friend, many business professionals and existing customers of the business already have a Facebook account, the more connections you can make for the Page the more efficient your Facebook social marketing will be. Invite your business contacts and customers who do not have a Facebook account to start using it. Also, Facebook has a feature where you can see friends of friends and invite them to your Facebook business page.3. Adding Links to other social networks sites and websites:
Here are a few link options to promote the existing Facebook page as well as your business:- Have all business representatives Link their email signature to the business Facebook Page;
- Add the link to the Facebook page on your site;
- Integrate the Facebook Page with the Twitter account to simultaneously post content that will appear on both Facebook and Twitter.