GetApp.com, the fastest growing independent online marketplace for cloud-based business applications, announced today that it is has secured $1.1 million in funding from Nauta Capital (Nauta). Nauta has invested in GetApp.com from its recently launched $150M Nauta III fund.
This funding will allow GetApp.com to further establish its online channel leadership position in the lucrative, multi-billion dollar Software- as- a- Service (SaaS) marketplace. GetApp.com, which was launched in 2010 to help small-to-mid-sized businesses (SMBs) discover affordable cloud-based applications, has been able to on-board over 1500 SaaS vendors as well as increase its reach to over 60,000 businesses per month since its launch.
Carles Ferrer, General Partner at Nauta Capital says, “GetApp.com is uniquely positioned to take an important position as a global online marketing channel for the ever-growing numbers of business application developers.”
GetApp.com focuses specifically on cloud-based application software to help SMBs manage their businesses in the following areas: customer relationship management (CRM), employee and client collaboration, marketing automation, customer support, project management, human resources, accounting and business intelligence.
Part of GetApp.com’s goal is to provide SMBs with a meta-marketplace that is independent of any product or service. When businesses use GetApp.com, they will find a recommendation engine matching applications with their needs, evaluations drafted by professional journalists, user reviews, analytical white papers, software comparisons as well as information on how the solutions can integrate with each other. Monthly features including an update on the most popular applications in the marketplace are also available to help educate SMBs.
“GetApp.com help put AnswerBase’s web-based Q&A solution in front of thousands of sites owners who were looking for productivity applications,” said James Arnold, CEO at Lumin Creative, a GetApp.com client. “As such, our product was front and center at the exact moment when customers were looking to buy. GetApp.com has been a great marketing channel that has provided a steady source of qualified leads. In addition, GetApp.com has helped us reap great ROI.”