The mobile, cloud and analytics services are turning the mobile device into a powerful business tool that lets companies quickly use them for sales, marketing and employee productivity. Now that mobile devices are becoming the chosen tools for business work, IBM wants to help IT departments to ensure mobile devices can serve all users.
Developing and delivering software for laptops and desktops is only part of the battle raging these days. IBM has indicated that mobility is an important part of their business future through the alliance that Apple announced in July. Though, both the companies have not announced any products or services, IBM increased its Mobility Services portfolio in a separate development.
The IBM Mobile Infrastructure Analytics service helps IT departments to measure how they are running applications on mobile devices, while the other provides a way to deliver virtually. Both are now available and work in any of the major mobile operating systems. It is designed to help IT managers better understand how mobile apps work in terms of performance and speed, but also user experience.
The service can show how well users are doing mobile applications, both in terms of speed and user experience. It is designed to help CIOs make decisions about IT infrastructure and works with software development teams to ensure users get what they need from each of the applications. It is packaged as SaaS (software as a service).
For example, the mobile service provides information such as what types of devices the employees are using. You can also display information about whether an application is slowly running on devices for a user and why it might be happening, including problems in the backend, bottlenecks in the LAN or problems with the way he runs the code in the devices.
IBM Mobile Analytics Infrastructure Services allow a full view of a mobile environment. The analytics applications use a correlation engine, which evaluates the usage data of the devices. A dashboard detects problems of the devices such as failed transactions, abuse, poor reviews in the App Store and the like.
The part of the user experience of the service is based on IBM Tealeaf CX Mobile, a tool that is also used to manage the customer experience in applications that are offered to the public.
IBM Mobility Services removes the burden of enterprises integration, service and support of new infrastructure and solves the problems associated with major IT issues such as security and compliance with regulatory requirements. This will allow companies to focus on installing applications on thousands of mobile devices in a matter of hours, not months, providing secure access to applications and their data to worldwide employees in a much faster and secure way.
IBM has also extended desktop virtualization to mobile devices via cloud infrastructure with SoftLayer. By touching an icon on the screen, users of mobile devices may invoke their personal desktops, subject to the rules set by the company based on roles and other factors. IBM is selling prepackaged service subscription that includes the Citrix Workspace Suite, but the service can work with other desktop virtualization platforms.
This service, which is the newest addition to the portfolio of IBM Mobile Services, extends the capabilities of virtualization, spreading them from traditional PCs to mobile devices and making them accessible to employees on the fly.
Research and Markets in a new report forecasts the worldwide mobile cloud market to grow from $9.43 billion in 2014 to $46.90 billion by 2019, at a CAGR of 37.8% during the period 2014-2019.