With the popularity of the mobile devices, a lot of advertisers are turning to mobile advertising to reach their intended consumers. However, there is a great debate on whether mobile ads truly generate new leads and sales to uplift a brand because it was found out that most advertisers are just wasting money because their…

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information to its advantage. The customers will be offered shopping tools to help them from pre-store…

With over 6000 apps industry professionals & developers already registered, the global multi-platform Apps World opens on 7-8 February this week. CloudTimes is proud to be a media sponsor for this year’s App World Conference. Taking over the iconic Moscone Center West on Thursday and Friday, Apps World will deliver ten expert tracks of industry content, discussion, advice and analysis, with…

CloudTimes is proud to announce to be a Gold Media Partner of the Mobile World Congress in Barcelona from Feb 27th – March 1st, 2012. The GSMA Mobile World Congress is the place for mobile leaders to network, and conduct business. The event hosts approximately 60,000 mobile professionals, over 58% of these C-Level, from over 200 countries. As…

The Apple Worldwide Developer conference (WWDC) will kick off next Monday morning with keynote from CEO Steve Jobs. Jobs is expected to introduce the next version of iOS and OS X and a new service called iCloud. iCloud is said to be a revamp of Apple’s MobileMe storage and is likely a remote iTunes library…

The new era of the cloud—together with the expected explo­sion in connected devices and the dynamic applications optimized for them—information can be continu­ously fed to cloud-enabled “big data” and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model. In an ever-increasing extent, every company must…

In an effort to support the cloud computing community with the latest thought leadership on cloud computing, security and virtualization, CloudTimes is proud to announce our own Research Library. The library consists of whitepapers, articles, documents and webinars which can be downloaded for free on http://research.cloudtimes.org/ Popular Topics include Cloud Computing Design and Facilities Distributed…

Mobile phone manufacturer, INQ Mobile UK, in collaboration with Facebook engineers, rolled out last week a new generation of  Android mobile phones loaded with a Facebook functionality for a whole new Facebook mobile experience. The new devices will enable savvy Facebook users to connect, chat and message their friends on Facebook right from these mobile…