iContact announced yesterday the availability of iContact for Salesforce on AppExchange 2. iContact for Salesforce is tightly integrated with the Salesforce Campaigns tab and allows users to create, send and track relevant and targeted e-mail marketing without the need to learn a new application. Users can see how each contact or lead responds to e-mails…
Below is a list of the most useful free Salesforce apps for marketing users. Whether you’re in charge of generating leads, proving ROI, managing trade shows and events, Public Relations or just plain marketing analytics; these apps will improve your efficiency and give you access to new marketing sources. Salesforce Marketing Calendar: The benefit of…
Salesforce.com recently redesigned the application’s report and dashboard builder with new functionality including drag and drop fields, report preview and much more. For many years Salesforce’s reporting and dashboard builder received a lot of criticism and complaints from users for being below standard, especially compared to other CRM solutions like Netsuite and Siebel on-demand. Over…
According to PR Newswire, Salesforce.com, the enterprise cloud computing company, announced today that President Bill Clinton will be the Special guest at Dreamforce 2010, the cloud computing event of the year. President Clinton will join salesforce.com Chairman and CEO Marc Benioff at the 8th annual salesforce.com user and developer conference. Grammy winner Stevie Wonder is…
The following Dreamforce sessions are not to miss if you’re a Cloud Marketer looking to enhance your knowledge of how to use salesforce and other cloud solutions to generate more leads and increase marketing ROI. Source www.dreamforce.com 1) How Salesforce.com Uses Salesforce to Manage Marketing Campaigns Tuesday, December 7; 3:45 p.m. – 4:45 p.m. At…
Eloqua and Marketo, the leaders in marketing automation solutions, are Platinum sponsors of this year’s Dreamforce event from Salesforce.com, Inc. The two companies upgraded their sponsorship from last year where they were gold and silver sponsors. Marketing automation, a cloud marketing solution, has seen incredible growth this past year and both companies are proving to…
Barron’s published a cover story on private cloud, Saturday Oct 23, stating that ‘Big companies are quickly adopting new computer networks known as “private clouds.” That may mean trouble for major tech suppliers”. The article predicts a secular decline in tech spending and that it will be difficult for tech vendors to grow revenue. Read more.
Marc Benioff, Salesforce.com’s chairman, commented in a speech at the Gartner Symposium/ITxpo in Orlando on Oct 19 that Apple, Facebook and Twitter Inc. are leading the latest iteration of cloud computing. Benioff said the first iteration of the cloud was led by companies like Google and Yahoo but now Facebook and Twitter are leading the move to…
It is often said that the first thing you need when getting started with Salesforce.com marketing is a web-to-lead form. Why is it your first step as a marketing professional? Web-to-lead is an out of the box functionality where you can create a registration form that inputs the contacts who fill out the form directly…
Integrating Google Apps with Salesforce.com is a great low cost way for small businesses to improves users’ collaboration, communication and sharing of information. Salesforce for Google apps (Gmail, Google Calendar, Google Talk, and Google Docs) is available and free for all Salesforce users. A premier version with advanced features and direct customer support is also…