It’s true that cloud computing technology’s main appeal is the benefits it provides with regard to being cost effective and their ability to reduce a company’s environmental footprint, especially when compared to conventional data center farms. However, many industry experts are still wondering how to quantify these benefits and provide a more accurate, or at…

Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information to its advantage. The customers will be offered shopping tools to help them from pre-store…

Mobile technology has been widely used by the people, but the Government is subject to the bitter legacy systems. According to research by Gartner, half of the world’s companies will seek from their workers to individually provide devices for work by 2017. Keeping an eye on mobile revolution, Customer Relationship Management (CRM) cloud vendor Salesforce.com…

Email is constantly the subject of criticism, doubt and ridicule since social networking sites started redefining “personal communication”. Five years ago, predictions and expert opinion started cropping up about the impending demise of email. Lo and behold, email is still alive and very much kicking.  The 20 Marketing Trends & Predictions for 2013 Project states…

By Louis Tetu, CEO of Coveo In the past several years, as cloud computing has become one of the top IT priorities, we can agree that, for the most part, we’ve overcome the primary concerns associated with the technology – security, reliability and performance. With these concerns at least partly alleviated, it’s important to now…

With just a little over a year into mobile advertising, Facebook is expected to at least corner 30% of the mobile display market this 2013. According to eMarketer, a market research organization, the social networking site can earn about $1 billion from its ad revenues for mobile phones alone. Being the second mobile advertisement publisher…

Now that cloud computing technology has already gone past the infancy stages, many industries have already realized the benefits it provides, and have already started adopting and integrating the technology to their businesses. One key sector that stands to benefit a lot from the cloud is marketing, as it has the ability to drastically change…

Many people are under the misconception that cloud computing is only directly beneficial as a technology to IT professionals and CTOs, while artists and musicians only have use of it as peripheries that can be replaced by other tools or ignored entirely. However, the truth is that the cloud has actually been adopted in ways…

The ever-changing Cloud Market is teeming with new solutions that add insight, expand reach, and improve performance for evidence-based marketing professionals. However, there’s just way too many of them coming out on a daily basis, and you really need to make an effort to weed the chaff in order to get to the ones that…