On Tuesday Salesforce.com acquired Manymoon, a company co-founded in 2008 by Amit Kulkarni and Manav Mongawhich and makes social productivity apps built on Google Apps, LinkedIn and the Google Chrome Web Store.  According to Manymoon, more than 50,000 businesses have adopted the tool. Manymoon said in a blog post, its work activity tracking software will…

Salesforce.com announced this morning the public release of the new Chatter.com platform and made it available for companies around the world. Any company with a salesforce.com subscription can now sign up their employees to Chatter.com. “Now with Chatter.com, any company can do impossible things as a team,” said Marc Benioff, chairman and CEO, salesforce.com. Chatter.com…

While social media and social networking have changed the way people connect and communicate with each other, the implications for businesses of all sizes are also significant. The “social consumer” is in the spotlight and shares his customer experience and opinions on a massive scale with other consumers – worldwide. This has a ground-breaking effect…

With the recent completed acquisition of Dimdim, announced Thursday Jan 6, salesforce aims to bring real-time messaging and collaboration tools to its Facebook-style enterprise collaboration service Chatter. Founded in 2007, Dimdim provides its users with a cheap alternative for setting up online and remote meetings. That includes real-time messaging, screen sharing and other additional services….

With more than half a billion users, Facebook is practically a goldmine for marketers to advertise their business. Facebook social marketing helps deepen relationships with existing customers, improve ROI, and build communities around the business. With a low advertising budgets, you can effectively choose your audience by location, demographics, and psychographics, as well as A/B…

During the Gartner Symposium/ITxpo that was held last week in Florida, Gartner analysts presented their findings of  the top 10 technologies and trends that will be strategic for most organizations in 2011 . Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that…

Marketing technologists have become a new class of professionals with rising demand in the  marketing department triggered by the move from traditional marketing to cloud based marketing. Moving forward marketing will become more and more  reliant on technology. The shift of budget from offline to online, the forces of cloud computing, the need to track conversion and ROI, and at the  same…

Marc Benioff, Salesforce.com’s chairman, commented in a speech at the Gartner Symposium/ITxpo in Orlando on Oct 19 that Apple, Facebook and Twitter Inc. are leading the latest iteration of cloud computing. Benioff said the first iteration of the cloud was led by companies like Google and Yahoo but now Facebook and Twitter are leading the move to…