Cloud Computing and Marketing 300x200 Marketing in a Cloud WorldCloud Marketing is where traditional marketing meets Software as a Service. As a concept, it involves the migration of all marketing assets into the Cloud. Such migration allows all parties involved to access material as well as create, modify and share.

Marketing activities are based on various platforms which are maintained by third parties. Through utilizing such services, companies are able to gain revenue by leveraging market awareness, lead generation as well as benefiting from the inherent value already contained within the Cloud platform itself. Cloud based platforms are leading to a whole host of online developments which are allowing businesses to have increased connectivity and streamline efficiency.

The article was originally posted on my private blog http://mtantow.com/
Please read the full article here: http://mtantow.com/2011/05/marketing-in-a-cloud-world/

Hottest IT Skills in 2013 – Cloud, Mobile and BI
In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. READ MORE
How Cloud Computing Influences Digital Marketing
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. READ MORE
Gartner: BYOD to Take Center Stage For Mobile App Use by 2017
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. READ MORE
Maturity in the Cloud: Start Thinking Like a Grown-Up
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. READ MORE
PwC: Cloud, SaaS and Mobile Are Changing Software Industry
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. READ MORE
10 Cloud Computing Game Changers
Here are the ten most influential cloud computing companies, and the reason why. READ MORE